Instagram SEO, Opulent Gurus, And Rapid Newsletter Growth! 🔎🌴📈
Also - Torque Clustering Algorithm, Adobe Video Maker, Joann Fabrics Closures!
February 13th, 2025.
Marketing is shifting fast in 2025. Instagram is evolving into a search engine, fancy influencer gurus are losing their shine, and new newsletters are exploding in growth. I'm covering all of this, plus a wild mix of tech, AI, and business news you don't want to miss.
Find the latest marketing goodies below! 🤓🥰😄
Latest Marketing Guides, Strategies, And Hacks
# 1 - Instagram SEO - Boosting Your Visibility In 2025 - Instagram SEO is becoming increasingly important in 2025. And more users now treat the platform like a search engine. Optimize your Instagram profile with relevant keywords in your name, handle, and bio to improve your visibility. Use a mix of targeted hashtags, add alt text to images, and incorporate keywords naturally in your captions. Don't forget to optimize your Reels with subtitles and focus on building topical authority within your niche! Read more on Semrush.
# 2 - The Changing Landscape Of Influencer Marketing - The era of extravagant influencer gurus and flaunting one's wealth might be over. Luxury getaways for top-tier influencers (once in vogue) are now facing backlash from their fans. Brands like Tarte Cosmetics have received criticism for lavish trips to exotic locations. Post-COVID, there's a shift from over-the-top budgets to more relatable content. Read more on The Drum.
# 3 - How Status News Rapidly Grew Their List To 10,000+ Subscribers - Status News' success story highlights the effectiveness of exclusive content and strategic email collection. By offering unique information and requiring email addresses to access certain content, they gained over 10,000 subscribers in just six months. One of their key takeaways was that if you create unique content, your ideal audience will try to find it! (And hopefully, enjoy it.) Read more on Beehiiv.
# 4 - Diversifying Your Email Strategy Using These Eight Email Types - Your email repertoire should contain more than mere newsletters! Consider incorporating various email types to engage, sell, and brand yourself. These can include daily and weekly updates, marketing messages, and skill-building content. Inbox Collective reveals several more - including how to leverage them. Read more on Inbox Collective.
# 5 - Your All-In-One Guide For Creating Accessible Emails - Creating accessible emails is crucial for reaching all subscribers in 2025, including those with disabilities. The best accessibility tips include crafting emails compatible with screen readers, using proper color contrast, and providing alternative text for images. Ensure your email structure feels logical and easy to navigate! And use clear, concise language. Read more on Litmus.
Marketing News And Updates For February 2025
🚀 Musk's $97.4 Billion OpenAI Bid Rejected, A Verbal Spat Breaks Out Moments Later - Sam Altman dismissed Elon Musk's $97.4 billion offer to buy OpenAI, calling it a tactic to disrupt the company's mission and slow their development. The two AI heavyweights then engaged in pernicious personal attacks, with Musk referring to Sam as a "swindler" and Sam saying that Elon is "unhappy." Why can't we all get along? Read more on Entrepreneur.
🧠 Autonomous AI Breakthrough - A new Torque Clustering algorithm enables AI to independently learn and identify patterns in data, marking a significant step toward fully autonomous AI systems. Torque clustering can interpret vast data sets with real-world use cases like psychology, finance, chemistry, and astronomy. It can then help reveal new insights, like disease patterns, fraud, and behavior. Read more on Science Daily.
🧑💻 Google Uses AI For Age Checks - Google will soon leverage machine learning to estimate users' ages and enforce safer, age-appropriate experiences across its platforms. Google will leverage account age, website visits, and YouTube watch habits to help estimate age. Read more on The Verge.
🎬 Adobe Unveils Game-Changing Generative AI For Video Creation - Adobe has launched the public beta of its Firefly Video Model! It's the world's first commercially safe AI video generation tool. Firefly allows creators to generate IP-friendly video content from text prompts, images, or 3D sketches. With over 18 billion assets already created using Firefly, Adobe is now empowering professionals to produce high-quality videos at 1080p resolution, with 4K capabilities on the horizon. Read more on Forbes.
📉 Chevron Cuts Workforce By 20% - Chevron plans to reduce its global workforce by about 20% by 2026 as part of a cost-cutting and business simplification strategy. Read more on CNN.
More Nerdy Stuff I'm Reading Right Now
📈 Inflation Hits 3% In January - U.S. inflation unexpectedly rose to 3% in January, the highest rate since June 2024. This unwanted increase puts pressure on the Federal Reserve's plans to cut interest rates and continues to strain American households' finances. (High inflation rates mean interest rates should remain elevated - but Trump wants the Fed to lower them.) The Consumer Price Index (CPI) jumped 0.5% month-over-month, significantly above the forecasted 0.3% rise. Read more on Fox Business.
🪙 Trump Ends Penny Production - President Trump directed the U.S. Treasury to stop minting pennies, citing rising production costs that exceed their monetary value. Read more on ABC News.
🏠 Mortgage Crisis Looms - Federal Reserve Chairman Jerome Powell warns of an emerging mortgage crisis due to climate-driven insurance challenges. In 10 to 15 years, certain regions may be unable to secure mortgages as insurers retreat from high-risk areas. This trend could severely impact housing affordability and accessibility and potentially lead to unforeseen real estate consequences! Read more on Yahoo Finance.
🌍 Apple Maps Renames Gulf Region - Apple Maps now labels the Gulf of Mexico as "Gulf of America" for U.S. users, following a similar update by Google Maps. Apple also states that it will soon roll out the name change globally. Read more on Mashable.
🏬 Joann Fabrics Closing Hundreds Of Stores - The beloved craft and fabrics retailer is shutting down underperforming stores amid bankruptcy struggles. At first, they said they wouldn't close down retail locations. However, it seems their financial burdens are too much to bear. Read more on Fast Company.
About The MrComputerScience Newsletter
This newsletter compiles the niftiest marketing guides, news updates, articles, and resources I find each week. I scour over 1,700+ sources to find the most worthwhile updates, so you don't have to spend all day reading like I do!
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(I hope!)
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